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Entrepreneur Magazine ranked the top 10 businesses facing Extinction over the next 10 years.
The wrote:
"Newspapers: The numbers have been falling precipitously since the 1990s when the Internet came on the scene. In the past year, the Audit Bureau of Circulations twice has posted drops averaging 2.1 and 2.8 percent over six-month periods. Newsrooms across the country have been hemorrhaging staff. Odds of Survival in 10 Years: They won't disappear; they'll be on the Internet."
The Newspaper is giving way to the Internet. That is why we no longer advertise in print advertising. All studies show, although people read the paper, most buyers do not look in the paper for a home. It is too easy to get all the information on-line. What studies do show is that sellers look at the newspaper to see what homes in their neighborhood are selling for. They are then impressed by the Realtors advertisements and hire those Realtors to list their home. Not fully understanding that they only reason the Realtor runs an add in the paper is to get more listings. Don't get me wrong, they pray the ad will bring a buyer. But they know from studies and experience newspaper ads do not bring buyers. What do they care, they get listings! The ad works as designed.
Just think of all the trees we could save. Recently, we got our new set of Yellow Pages. I immediately put them in the recycling bin. Who uses the Yellow Pages anymore? I mean the paper one, of course the on-line version is used. Why do they continue to print the Yellow Pages?
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3 comments:
Your comments about the Yellow Pages are highly inaccurate. While the popular myth is that this industry is responsible for the neutering of forests, the reality is the Yellow Pages industry doesn’t knock down any trees for its paper!!! Let me repeat that – they don’t need to cut any trees for their paper supply. Currently, on average, most publishers are using about 40% recycled material (from the newspapers and magazines you are recycling curbside), and the other 60% comes from wood chips and waste products of the lumber industry. If you take a round tree and make square or rectangular lumber from it, you get plenty of chips and other waste. Those by-products make up the other 60% of the raw material needed. Note that these waste products created in lumber milling would normally end up in landfills. Not only that, as wood chips decompose, they emit methane, a greenhouse gas closely associated with global warming. Paper manufacturing thus puts these chips to good use. Many paper providers will also use 5% or less of recycled directories in their paper creation.
The other myth is that the Internet is all we need. The Wall Street Journal recently reported that the broadband market is about tapped out. There will always be a good percentage of the population that will never have access to the industry’s Internet products. Barely more than 50% of households in the U.S. (about 56 million homes), currently subscribe to a high-speed Internet service. An additional 21 million households still use dial-up connections (yes, you read that right – dial-up connections).
You better start checking your fact's before making comments on your blog.
The point of the blog is that most people do not use the paper anymore. The quote was from Entrepreneur.com, what more fact finding do I need. My point was a researched fact about where buyers find the home they purchase. It is not from print advertisement. Regarding saving the trees: if newspapers and phone books did not use recycled paper, then that material can be used for other products. Thus saving trees.
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